Why would I need to reserve a Company Name?
Reserving a company name allows you to put a desired company name on hold so it cannot be registered by anyone else while you take the time to obtain the necessary information to proceed with your company’s registration.
ASIC allows you to reserve a company name for a period of two months.
Before you apply to reserve your name, it’s a good idea to do a company name search in the right hand column to ensure that the name you would like is available.